【SWAG X #DAMUR】
A Cross-Industry Fashion Spectacle
Asia’s largest adult live-streaming platform SWAG made its first-ever foray into the fashion world today (28), partnering with Berlin-based high-end avant-garde fashion brand DAMUR to bring Taipei a bold and unconventional runway show titled “25hrs LOVE.”
SWAG’s well-known creators — including former Army Chief Counselor Neinei and former Marine Frogman 177 — stepped out of their military uniforms and onto the runway in daring, sharply cut fashion designs, pushing the boundaries of sensuality and high fashion.
Led by Neinei and 177, a lineup of SWAG’s most popular creators transformed into confident runway models, delivering a powerful performance under the guidance of a renowned Taiwanese show director. The event also featured dynamic dance segments, with models moving to high-energy beats in sync with the DJ, turning the runway into a vibrant party scene and completely redefining the traditional fashion show experience.
The creators showcased DAMUR’s AW25 collection, characterized by asymmetric cuts, bold cut-out designs, and innovative material combinations. Leather, PVC, denim, and neoprene fabrics symbolized the tension between concealment and exposure — representing the breaking of taboos and the birth of freedom, much like Neinei and 177’s personal journeys from military service into creative expression.
SWAG stated that this cross-industry collaboration with DAMUR was about breaking rules and exploring new possibilities together. “Eroticism, fashion, the body, and desire should never be defined by limitations. We choose not to set boundaries and hope audiences can set aside preconceptions and imagine a world with more creative freedom.”
回到台灣的他，沒有立刻回到校園。媽媽為了砥礪磨練他，把他送到工地去工作，要他做各種粗工，讓他知道真實社會的運作方式。這些體力活讓 Sam 大喊吃不消，因此母親給他兩個選擇，要不就好好讀書，「不然這麼愛打架鬧事，就直接去當社會人」。媽媽表示，人生若是做不出成就，混不出名堂，就要跟他斷絕關係。
DAMUR’s designer, Damur Huang, shared that the show was both avant-garde and daring.
“Collaborating with SWAG allows us to challenge existing frameworks and create an unprecedented collision between eroticism and fashion. This show transforms fashion into an artistic interpretation of desire.”
