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We are committed to building the key interactive technologies and infrastructure that drive the next-generation creator ecosystem.
Founded in 2017, SWAG focuses on building high-performance, low-latency interactive streaming technology designed to support creators and users at a global scale. Today, the platform serves over 12 million registered users and thousands of professional creators worldwide, powered by an evolving digital infrastructure.
Since 2018, our engineering efforts have expanded to include web-based streaming, real-time interaction modules, and dynamic content-unlock systems—enabling a wide range of creator tools and interactive use cases. SWAG is now recognized as one of Asia’s leading real-time interactive platforms, supported by a scalable, globally oriented architecture.
Mission
To empower both our employees and creators to grow through meaningful work, enabling them to achieve sustained success and a better quality of life.
Vision
To provide creators across the digital world with diverse opportunities and resources that improve their economic prospects.
SWAG Core Values
User & Team Empathy
We build with empathy—understanding user needs as well as the challenges our teams face in engineering and collaboration. Human-centered thinking is the foundation of how we design products and craft interactive experiences.
Curiosity Drives Exploration
We stay curious and always learning. By exploring new technologies, frameworks, and approaches, we push ourselves to solve global-scale technical challenges with better solutions.
Build with Measurable Impact
Every improvement should create real impact. Whether it’s system performance, interaction quality, or creator tools, we aim for outcomes that are visible, measurable, and scalable.
Work Smart, Build Fast
We value efficiency and precision. By prioritizing clearly, focusing on essentials, and executing smartly, we turn ideas into real products and technical achievements at speed
Integrity and Transparency
Integrity is not just a principle—it’s our way of working. From engineering discussions to product decisions and cross-team collaboration, honesty, transparency, and trust guide every part of our process.
Purpose-Led Innovation
Innovation is meaningful only when it creates value. We challenge conventions, start from real problems, and develop technology that elevates interaction quality, system efficiency, and creator enablement.
