SWAG Creators Take the Runway at Berlin Fashion Week in Collaboration with DAMUR
SWAG made its debut on the Berlin Fashion Week runway, bringing creators to the iconic KitKat Club in a landmark cross-industry collaboration.
SWAG creators made a striking appearance at Berlin Fashion Week on July 1, stepping onto the runway at the iconic KitKat Club in collaboration with German fashion brand DAMUR. The show quickly became one of the most talked-about highlights of the event, marking SWAG’s continued expansion into the international fashion scene.
Following their successful debut at Taipei Fashion Week earlier this year, SWAG once again brought its creators onto a global stage. The runway show took place at KitKat Club, a venue known for its bold artistic expression and avant-garde atmosphere. Blending sensual aesthetics with cutting-edge fashion design, the collaboration challenged traditional boundaries between style, performance, and creative freedom.
SWAG creators pose with European male models, drawing strong attention from photographers on site.
Asian goddesses defy supermodel lineups, showcasing their stunning height difference and unleashing their captivating charm.
Led by Ex-Army Chief Counselor Neinei, eight SWAG creators—including Yuen Bao and Xiao Ying—shared the runway with European models. Despite noticeable height differences, the creators captured the audience’s attention with confident stage presence and distinctive charm, earning enthusiastic applause throughout the show.
Creator Ruan appears on street posters in Berlin, attracting overseas fans who came to take photos and show their support.
A Berlin fan’s dream comes true — their idol is right there on the runway.
Ahead of the event, the creators promoted the show across Berlin, drawing strong interest from local audiences. Several fans traveled specifically to attend after seeing promotional posters in the city, highlighting SWAG’s growing international fanbase. Creator Xiao Ying shared her excitement at meeting overseas supporters in person, noting how meaningful it was to see their efforts recognized on a global stage.
Creator Neinei takes the runway with confident presence, instantly becoming a focal point of the show.
Eight goddesses battle it out for a spot, giving it their all to chase their dreams.
The eight creators who participated in the Berlin show were selected through a competitive in-platform live-streaming contest and fan voting process. Neinei reflected on the experience, describing it as a unique opportunity to perform in a space that celebrates freedom of expression and individuality. Other creators also expressed gratitude for the support that made the international appearance possible.
SWAG creators showcase bold, avant-garde designs, delivering runway performances on par with professional models.
Breaking boundaries beyond the adult platform — empowering creators to step onto the global fashion stage.
As Asia’s leading adult streaming and interactive entertainment platform, SWAG continues to explore cross-industry collaborations that empower creators and expand creative possibilities. Through partnerships like the one with DAMUR, SWAG aims to bring its creators onto global platforms while redefining the intersection of entertainment, fashion, and digital culture.
The SWAG creator group joins European models for a final group photo at the end of the show.