【The News Lens_關鍵評論專訪】
為什麼不可以色色？SWAG執行長Sam大聲說：
「我要做出台灣成人界典範」
（Photo Credit：TNL Brand Studio）
SWAG辦公室位在某座台北市商業大樓裡，管理有素、明亮舒適是 第一印象。到了辦公室門口，必須先脫鞋才能踩進講究整潔的地毯，接著看見的是大片陽光從窗外灑進，通透了整個辦公空間，專注於工作的青年男女們不是在電腦前堅守崗位，就是與三倆同仁聚在一起輕聲討論，一切就像是某個平凡無奇的新創基地。等等，我們沒有走錯吧？這裡真的是「全台最大成人交友及原創成人內容平台——SWAG」嗎？
「外界真的對SWAG有太多刻板印象了。但是你看我們的辦公室和同事就知道，我們像是幹壞事的人嗎？」回應訪客內心的疑惑，SWAG執行長Sam也發自內心的感嘆著。不過，在為SWAG抱屈以前，我們還是先來搞懂SWAG是如何發跡的吧。
新世代的成人平台誕生，在SWAG裡盡情色色
SWAG成立於2016年夏天，是以「一對一私訊」為名的直播聊天平台，由於檯面下的情慾流動暗潮洶湧，當時即有了些「成人」的意味。2017年，SWAG轉手由現任的執行長Sam Liu經營，直接以「成人交友平台及原創成人影片」為號召，不只為廣大的在地老司機提供接地氣的情色想像，更瞄準全球芸芸眾生的欲求，朝向成為亞洲最大成人社交平台的目標邁進。
至於平台如何演變成成人產業呢？Sam向我們娓娓道來：他原先是前母公司「17LIVE」的一名工程師，當時SWAG還是17LIVE旗下的副牌，專做網紅直播，經營粉絲經濟。隨著17LIVE力拼上市，公司正在考慮是否有必要繼續經營SWAG這個產品時，因緣際會下，Sam接下了在「三個月內SWAG業績成長三倍」的考驗。若無法達標，就收一收不做算了；若成功，就繼續做下去。
抱著不成功便成仁的企圖心，Sam給Creator（創作者）們祭出了競爭排行版的挑戰，兩週後奪得榜首者便能獲得新台幣五十萬獎金。「而一切就是從那時候開始，讓我發現台灣需要一個真正的成人產業。」Sam說，由於排行榜競賽吸引了很多Creator在平台上爭奇鬥豔，致使原先平穩的流量在競賽期間暴增，不只達標成長三倍，還持續暴漲不停。後來發現，比賽愈接近尾聲，Creator的表演尺度愈大，粉絲也愈興奮地狂撒幣。當那一條尺度界線突破了，SWAG晉升為成人內容創作平台的雛形也完成了。
Photo Credit：Shutterstock／達志影像
SWAG原為是以「一對一私訊」為名的直播聊天平台，後來轉型為如今以「成人內容」為主的平台樣貌，主要由Creator提供直播、原創影音、限時動態等內容服務。
最高標準的情色管理，SWAG要成為台灣成人產業的模範生
因為一場排行榜競賽，讓SWAG正式步入水深之處，Sam也從一名產品PM變身為SWAG執行長。年紀輕輕、與團隊輕易打成一片的Sam，談到企業願景時，仍能展現出高度的抱負與事業野心。他的夢想、或說SWAG的願景有二：「面向台灣，要建立一個成人產業的典範。面向全球市場，要成為亞洲最大的華語成人內容創作平台。」
不過，在台灣經營成人內容平台並非易事，誠如Sam所說：「性是人類本有的原生慾望，但操作不當就會淪為一種傷害手段。」因此以情色、成人內容為特色的SWAG平台，幾乎可 以說是背負著原罪，在滿足用戶的情慾想像時，又挑動著社會大眾的敏感神經，小心翼翼不要掀起道德非議。
「我能保證，現在的 SWAG 完全適法。」Sam強調，為了遵守法律規範，SWAG可以說是做得滴水不漏，盡力朝向「成人界模範生」的目標邁進。具體措施包括：官方專業審核團隊針對Creator的上傳內容，進行人工審查兩次，杜絕任何涉及或影射性交易、性虐待、暴力等主題；經過信用卡驗證或人工審核年齡，才能觀看預告及敏感性內容，及支援其他付款方式，避免未成年兒少造訪觀看。另外，SWAG也與網路內容防護機構「iWIN」合作，定期檢視平台機制。
【Interview with The News Lens】
“Why Can’t Sex Be Open?”
（Photo Credit：TNL Brand Studio）
SWAG CEO Sam Liu on Setting a New Standard for Taiwan’s Adult Industry
With thousands of creators and peak-time audiences reaching tens of thousands, SWAG has grown into Taiwan’s largest adult live-streaming and content platform. Beyond fulfilling adult fantasies, the platform has also become a space where creators build careers and monetize their strengths.
In this interview, CEO Sam Liu shares how SWAG evolved — and why he believes Taiwan’s adult industry deserves legitimacy, structure, and respect.
From Crisis to Clarity
In April 2021, SWAG was temporarily taken offline following a high-profile investigation. Sam fully cooperated with legal authorities, reviewed platform policies, and restructured governance mechanisms — ultimately allowing the platform to resume operations.
The incident became a turning point. Sam realized that beyond compliance, SWAG needed clearer public communication and stronger industry standards.
“When people finally walk into our office,” Sam said, “they realize we look just like any other tech startup — because we are.”
How SWAG Became an Adult Platform
Founded in 2016, SWAG originally operated as a fan-based live-streaming platform focused on private interactions. When Sam took over operations in 2017, the platform began to pivot more clearly toward adult social content, aiming to build a localized, creator-driven adult ecosystem.
A key moment came when Sam introduced a competitive ranking system with performance-based rewards. As creators competed for visibility and income, content gradually shifted toward adult expression — revealing a strong market demand.
“That’s when I realized Taiwan needed a real adult industry,” Sam said.
Sam Liu, CEO of SWAG.
Under his leadership, SWAG’s team spans both domestic and international markets and is made up of young, highly creative professionals. Emphasizing open dialogue and respect for diverse values, this philosophy shapes both his approach to the adult industry and SWAG’s corporate culture.
Becoming a “Model Student” of the Adult Industry
Sam’s vision for SWAG is twofold:
locally, to become a benchmark for Taiwan’s adult industry;
globally, to grow into Asia’s leading Chinese-language adult content platform.
To achieve this, SWAG has implemented some of the industry’s strictest compliance measures, including multi-layer content review, mandatory age verification, removal of high-risk interaction features, and ongoing collaboration with child-protection organizations such as iWIN.
“Our goal is not to push boundaries recklessly,” Sam emphasized. “It’s to prove that adult entertainment can be responsible, transparent, and lawful.”
Photo Credit：Shutterstock
Originally launched as a live chat platform centered on one-to-one private messaging, SWAG later transformed into an adult-content-focused platform. Today, creators provide services including live streaming, original video content, and time-limited stories.
De-Stigmatizing Sex and the People Behind It
Sam believes that adult entertainment has long been unfairly stigmatized.
“Sex is a natural part of human civilization,” he said. “In Europe, the U.S., and Japan, adult performers are recognized as professionals. There’s no reason they should be treated as inferior.”
He argues that Taiwan — as one of the most open and democratic societies in the Chinese-speaking world — has a unique opportunity to develop a regulated, dignified adult industry.
Looking ahead, Sam hopes to work with other industry players to establish formal associations, engage with policymakers, and collaborate with academic and gender-studies institutions to promote education and open dialogue.
Photo Credit：Shutterstock
To produce high-quality adult content that transforms raw desire into sensual expression and elevates pleasure through artistry, SWAG offers professional development resources for its creators — including performance training led by acting and performing-arts instructors to enhance on-camera skills.
A Question That Says It All
At one point in the interview, he summed up his perspective with a blunt but honest line:
“I just want an orgasm. Is that really so hard?”
For Sam, the statement reflects something deeper — a call to treat sexuality as natural, healthy, and worthy of open discussion, rather than fear or moral panic.
SWAG’s story, he believes, is not just about adult content, but about how society chooses to confront desire, freedom, and human dignity.
Source: The News Lens https://www.thenewslens.com/article/164588